Thursday, March 25, 2010

Web Designers

Web designers can provide the best visual content for your website, but if you really wish to make it count, contact Fivesite today. Apart from website development, this company combines its decade long experience to give the best conversion site for your products. It means getting a fully furnished website that helps generating demand for your services without any rise in the operational cost involved.

Armed with experienced website designers, the agency also offers SEO services, and deals with Social Media, Affiliate Marketing, and Electronic Newsletters alike. You can enjoy an all-embracing website development experience at Fivesite. The agency is well aware of the market requirements that need to be met to survive in today's tough competitive world.

When you choose to use the services of Fivesite, you can be sure that you will get better branding, farther outreach in the market, and increased revenue for your products and services. The agency has a pool of web designers who can offer a host of services besides just designing. These services include designing of intranet, extranet, online accessibility and usability, online content management, navigation campaigns, microsites, widgets, back-office integration, video production for online broadcast, scripting and web copywriting, among others. They also offer security and data warehousing, interactive games hosting and statistics, service level agreements, online PR, social networking and blog execution, interactive brochures, search engine optimization, search engine marketing, email marketing, affiliate relationships, product demos, and training.

Its web designers' team ensures that the website they submit meets excellent standards and expectations of customers in the best possible way. Their proficiency in the field has won them long-term partnership with such well-known brands like Discovery, Weetabix, Marley, Belfast International Airport, Balfour Beatty, and so forth. There is also a special product of the company Fivesuite, which is a content management system that enhances online interaction with your customers through various tools. These tools include FAQs, online noticeboard, news manager, freestyle editor, and so forth. It even provides an audit trail object that enables tracking of past changes and reviewing them.

Tuesday, March 16, 2010

Attractive Web Design vs. Effective Web Design

Thousands of new websites are created and uploaded every day. Even in small industries, new businesses are emerging every day. Even though the competition is increasing day by day, but should small business be really concerned with the growing number of websites? Internet provides information and it's good to the information available in abundance, however, what a lot of websites lack is creativity and ability to attract their market. So, from this perspective, most businesses have nothing to worry about because their existing competitors and new entrepreneurs lack in creating effective web design for their business.


What a lot of businesses care about (when they create a new site) is that they want it to look good. They care about images, colors and the overall layout. They try to create a cool and nice atmosphere, but fail to realize that their websites must be practical and easily accessible instead of way too attractive.

Attractiveness won't give you any benefit if people are unable to browse your website and find the information or products that they need. An effective websites focuses on usability along with having a nice and decent design. However, merely focusing on design is probably the biggest mistake a business can make.


See, you just don't want people to come to your site and praise your design. You want them to get involved and then later take action as you like. To engage them and bring them back to your website, you need more than an attractive web design. What you need is an effective web design which is a combination of attractiveness, easy accessibility, simplicity and simple navigation. Otherwise, you won't be able to have your visitors perform the action that you want and all your precious traffic will be a total waste for you and your business.


If you are unable to convert your visitors into customers, if you are unable to sell your products to the most relevant visitors, then it means your design is not effective and it's not doing the job it is supposed to do.

It may be attractive, but it won't, of course, pay your bills. A lot of designers, when they create new designs, don't create about readability. They don't care about the font size. Thus, with a weird and small font, they make it extremely difficult for the visitors to read the content. This is a very big mistake.


Your content must be easily readable and it should look neat and clean. The overall design may look good with small font, but you shouldn't expect your market to read your content and take action. Another mistake that a lot of people make prevent their web design from becoming effective is that they create complex navigation. They make it extremely difficult (not on purpose of course) to browse the site and find the required products or information.


So, the bottom line is that your attractive web design may look good, but it may not help you convert your visitors and make money. Hence, it will actually be a bad design. Whereas, an effective web design looks nice and also allows visitors to browse the site easily and conveniently. Hence, an effective web design can convert more visitors. So, go for it and avoid creating a messy fish market.


Wednesday, March 10, 2010

Important Web Design Principles

There are numerous companies nowadays in the market which can build a website for your company. When you wish to design your very own website, you might end up exploring various options on the internet and around which could leave you puzzled as to which one to pick. But, there are a few basic web design principles which have to be taken care of if we want to achieve our objectives with our company's website. Firstly, one of the most important things to take care of is ‘focus'. As a professional or an entrepreneur, you should clearly know the target of your website as in what it shall serve to people out there and how. Moreover, you shall know what you want to achieve for your business. Take a small meeting with ell the employees and after discussion, jot down the goal of your website and business. This not only makes the employees more connected to the company, but also makes you more considerate about the goal.

After deciding the goal, you have to go ahead and decide as to how to proceed about the process of web design. Determine what kind of a web design your business requires and how the same will be created in order to disseminate the messages effectively to the target audience. In order to determine these factors, you should think about the market you are operating in. It is further important to make an attempt and have a look at some related websites in the market. There is no harm saving the links of these websites for some of their characteristics that you like. This helps you get an idea about the kind of web design you want. The web design also includes a major factor which is ‘content'. There has to be a specific content strategy you would like to have for your website. Content and animation are two major things which draw individuals towards your website. Boring, repeated, too short or too detailed content can make the reader lose interest very quickly. If you want the visitor to spend quality and quantity time on your website, then you have to have an effective content strategy. You will be amazed at the fact that content really has the ability to create sales from these website visitors. It is important to replenish your website with new content and images may be to keep it fresh. The mentioned fundamental web design principles if kept in mind while getting your website designed, will help you accomplish what your website seeks for your business.