Friday, April 29, 2011

Professional Web Design, Professional Web Designer

There is a lot to consider if you are looking for a Professional Web Design. So let’s get to it. First and for most there are a lot of web design companies out there that promise true results with a Professional Web Design. A lot of it is just plain old Bull! A good Professional Web Designer will come highly recommended and not be afraid to let you see and speak with their clients. If you can’t get a referral then move on to the next professional web designer. Next is how many sites have they actually completed? I they can’t produce a complete site that is easily found on Google, Yahoo, and Bing then once again take a hike buddy! The next big issue to tackle when considering Professional Web Design is how are they at marketing your site? If you purchase a website and then it can’t be found in the search engines than what’s the point, right?


Now that we have the basics out of the way let’s look at some key terms that will help you understand better your site should have.

First is the term SEO(Search Engine Optimization). SEO is defined as the process of improving ranking in search engine results. That means if your web site sells office furniture that if it type in “office furniture” into Google, Yahoo, or Bing that your site comes up on page one and not page 100. The next term is SERP (Search Engine Results Page) this is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Ok now that you have a little knowledge let’s talk about what a good professional web design can actually do for your business and what it should cost.

A good web site should be submitted to the top search engines i.e. Google, Yahoo, Bing, Altavista, Ask, AOL and so on. Next your home page should have a proper description in the meta tag inside the HTML code. Not just any old description but a relevant one. Also your keywords should be relevant in the meta tag as well. The cost should be around 1500.00 to 2k for a basic website that is no more than 6 pages and should include a blog if desired as well as be build for SEO. The site -should require a separate marketing package for SEO. This should be around 250.00 per month to 500.00 per month. You should be given your statistics at least twice a month so you can see your sites performance. Call Lighthouse Design Solutions today for a free consultation at 972-955-9236.