You might think that this article is about technical stuff that relates to web design fundamentals; however, I decided to write a piece that is very much based more on the actual visual experience of your web project. There are several things that should be taken into consideration like navigation and layout that truly matter to your project.
Navigational flow and functionality are of utmost importance to any website whether it's business or personal - coupled with faster loading times of your web page and quicker access to the most important parts of the information you offer. Of course, most of this you will only find out once you have installed an analytics program and begin receiving worthy amounts of traffic for you to perform a full analysis of your design.
Analyzing the way that people interact with your site, the pages that have the longest and most fruitful views etc will help you better understand what your users are looking for and better position them within your site.Many people have forgotten that the visual style of your site should be pleasing enough to capture a visitors attention and bring more traffic to your site. It is also important to remember that keeping the visuals down to a minimum can be helpful to search engine optimization, however, this does not remove the idea that your visual design can still be very pleasing.
Keeping advertising and any extra information down to a bare minimum will also help you to ensure that you always keep the visitors attention on the product and/or service that you are offering.
Remembering what your visitors are looking for and what your site is meant for will help to keep the visitor traffic flowing through out your site.
Everything should be easy enough to find and you should consider what you would like to see more off or where you would go looking for a similar product.
Always keep in mind that content is king, it always has been, and it always will be! People are always looking for the best information that pertains to their searches and if you are targeting something in specific ensure that you have a lot of value for them as this will bring about trust and a good and loyal traffic base for your website.