Wednesday, October 24, 2012

Hiring A Marketing Consultant: Is it right for your business?

Whether your business truly is a one-man show or a small team effort, when you’re a small business owner, the buck stops with you, and that means small business owners are very busy people. This is particularly complicated during website design and development projects, as business owners are harried enough just managing their businesses without having to manage their websites as well.
For many small business owners, this is exactly the reason they turn to marketing consultants: there simply aren’t enough hours in the day to manage a business and a website, and that means the website design or update project of the moment seems to be continually delayed and rescheduled because the business owner isn’t available or able to answer the website design provider’s questions. Marketing consultants can alleviate this situation by representing small businesses, serving as a point person to whom all website design questions can be directed. Marketing consultants function as project managers in these scenarios, keeping your website project moving along while you focus on your business.
The same scenario often occurs when a small business is seeking to increase its web visibility and search engine rankings through Search Engine Optimization (SEO). Companies that provide SEO services perform complex analytics, develop cohesive plans that blend seamlessly with your branding and content marketing needs, and the implement those changes to your website in an effort to boost traffic and, ultimately, your bottom line. SEO services are complex, though, and most small business owners simply do not have the time nor the inclination to learn the entire marketing industry sub-set of SEO services simply to determine who to trust to provide those services. Again, this is a role for a marketing consultant (Marketing Consultant by TribalVision). Through active representation and project management, marketing consultants can help small businesses get the most out of their SEO services while ensuring that the related content marketing work is in balance with their needs, branding, and goals.